by Martin & Arthur

A few months ago, we created the new Eddy.app website, a simplified accounting platform allowing artists and indie labels in the music industry to manage their royalties.

This is new type of project for Walking Men as it’s smaller than our usual websites, and it’s in the music field. We decided to consider a new way of working internally with a compact team composed only of a project manager, Martin (M), and a designer, Arthur (A).

In this article, they share their feelings about a collaboration with many “first times” and what this experience has taught…


Is it time to kiss your beloved third-party tracking cookies bye-bye?

At Walking Men, our most recent experience with switching from “all in, implied consent” cookie consent banners to “strictly GDPR-compliant cookie consent” is mainly focused on B2B and Corporate websites. These low-volume, high-value clients clearly aim for a “privacy first” approach, and the final UX decisions are often vetted by the legal team (more so than by the marketing department). So, when in doubt, we preferably end up erring on the side of caution. Better too safe than very sorry.

We’ve used the Cookie Compliance solutions from OneTrust/CookiePro to…


animation by Fulya Toper

You know how it goes: One day you wake up, and you know that you have lost the enjoyment for your work. The thrill is gone. There’s nothing like a global pandemic to make you realize nothing is forever.

Now, to be clear: There was nothing wrong with my job. I was making a very decent living, I worked with great, smart clients, and most of all I was surrounded by a team of extraordinarily talented people. I had a trustworthy business partner, a committed team, a proven track record. I was switching hats with ease, day after day. …


Yes, you counted correctly. 6 fingers for 6 lessons ;)

Hey 👋

Several months ago I was about to graduate and had it all going for me: I was an intern at Walking Men and had no hint of what would happen this year. Clearly, 2020 was very crazy in many ways, but among all the unusual things that I experienced, there was a very special event for me : my return — or should we call it arrival — at Walking Men. This time as a full-fledged junior designer. Here are 6 things I’ve discovered, learned and/or understood in the past 6 months :

Number 1: Understand the overall workflow

A workflow is a sequence…


Martin at his desk in our office dowtown Brussels

An insider’s report, by Martin De Waegeneer

It is me again, your project manager at Walking Men, reporting from our office in downtown Brussels where my still-new-in-the-agency status gives me the perfect position to be your eyes and ears into the life of the agency.

In this week’s news, as some of you following us on social media might have noticed (if you do not, I urge you to do it, you will not regret it), we have opened applications for a new position at the agency! I will admit, seeing the process from the other side is actually pretty…


Capturing Xelsia’s energetic spirit and translating it into a dynamic, moving brand

When we had our first meeting with Isabel and Sven to discuss the website for their new company, we were greatly impressed by their enthusiasm. And although they had already decided upon a name and an identity for their business, we knew they deserved even better!

Inspired by the dynamic spirit of the two owners of the company, we suggested they align their brand with their strong entrepreneurial personalities. Our goal was to deliver a bold and consistent brand that would mark their unique style and stand out from the competition in their market: the (very corporate) consultancy industry. We…


A series of simple tips to make your website more SEO friendly
— by Sachiko Abdelkader, SEO Specialist at Walking Men

Content creation and SEO go hand in hand at Walking Men. Our goal is to make it as easy as possible for people to find the right content through search. SEO is a digital marketing technique, but at its heart it’s about people. A good SEO strategy is about understanding people, how they behave and what they want.

At Walking Men, we don’t spend much time on understanding the changing algorithms of the search engines. And the truth is…


from Katelijne Van Loo, general manager at Walking Men

We can’t possibly claim to build meaningful digital projects without having a solid approach to doing so. One of the cornerstones to laying a strong foundation for a meaningful project is our content-first approach. Putting content at the very beginning of the process allows us to create a perfectly integrated approach where SEO, strategic goals and strong storytelling are interwoven in such a way that they will uplift each other.

When I start off a relationship with a new client, my first aim is to grasp the value she or he…


The answer to our most frequently asked question

from Katelijne Van Loo, general manager.

Animation of a hand, walking with it’s two fingers in a forever loop
Animation of a hand, walking with it’s two fingers in a forever loop
animation by Marianne Cassells

Why “Walking Men”? I have heard this question from almost every person I’ve presented Walking Men to for the first time. But what’s in a name? Company names don’t necessarily need to have a meaning. However, Walking Men does have a nice story behind it. Especially if you see that our thinking, way back when we started Walking Men in 2001, is just as relevant today. Even after 19 years, I still find it an amusing tale to tell.

In 2001 the internet was an IT thing. And when I told people that we…


Notre équipe dessinée par Marianne, Art director chez Walking Men.

Récit d’une prise de poste confinée, par Martin De Waegeneer

Quoi de plus stressant que de démarrer sa carrière derrière un écran, avec comme seul contact entre collègues une webcam et un microphone? Me voilà bien loin du contact humain et des discussions autour de la machine à café que je m’étais imaginés en commençant mon nouveau travail. Et en même temps… Quoi de mieux que d’être propulsé avec son équipe dans un défi de taille mondiale, et de pouvoir observer, avec cette position externe que me donne mon ancienneté toute relative, l’ingéniosité et les vraies valeurs de la compagnie pour laquelle je commence à travailler?

Je fais mes premiers…

Walking Men

We’re a digital design agency, a place where strategy, creativity and technology converge. Behind the scenes on: http://www.instagram.com/walking.men 〰️

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store